Read. Research. Watch. Visit. Listen.
Above all listen. Always work as closely as possible with the client’s senior team. This is how I develop a deep understanding of each individual client’s unique circumstance.

Thinking is critical, but undervalued.
Each moment spent thinking, analysing and evaluating is worth its weight in gold.

Work with strategic and creative teams to sketch, mould, manipulate and nurture unexpected but relevant ideas. Take the chance to challenge the brief, inviting clients to look at new ideas and new perspectives.